A few weeks ago I was at a gathering of like-minded technologists in my area, and I struck up a quick (thankfully) conversation with a fellow who, in all seriousness, labeled himself a Social Media Ninja. He just let it hang there for a second, waiting for the expected, and inevitable, question, “What is a Social Media Ninja?”

I’ll do my best to correctly paraphrase his response.

Apparently, a Social Media Ninja is someone who has 5000 followers on their Twitter account, shares links to articles that other people post throughout the day, and has an active Facebook fan page.

Huh.

So I guess my 15-year-old niece is a Social Media Ninja. Perhaps she should be out there trying to get the same jobs that this tool – I mean Ninja – is trying to procure.

Not once did he talk about how these amazing, super-human like powers could possibly help a business retain, or gain, customers. He failed to mention that he could affect a company’s revenue stream in any way shape or form. Apparently he just wants someone to hire him so that he can create a Twitter account, and a Facebook fan page and sit there and talk to people all day.

No strategy. No plan. Sorry, that means no results.

However, he does have something cool to put on his business cards.